Turkey’s most valuable brands revealed
THY took the first place in the “Turkey’s Most Valuable Brands-Turkey 100” list with a brand value of 2 billion dollars. Arçelik followed in second place with 1 billion 500 million dollars. Vestel took third place with a brand value of 927 million dollars.
Garanti BBVA rose 3 places compared to the previous year and ranked 4th with a value of 767 million dollars, while İşbank ranked 5th with 736 million dollars, BİM 6th with 589 million dollars, Ziraat Bank 7th with 560 million dollars, Ford Otosan 8th with 543 million dollars. İnci, Turkcell ranked 9th with 532 million dollars and Akbank 10th with 490 million dollars.
3 new brands among the 100 most valuable brands
This year, 3 new brands from various business lines were included in the list. Şölen, Ege Profil and Desa managed to enter the list. The highest increase in the values of the top 100 brands was realized in Aktifbank with 153 percent and Anadolu Isuzu with 101 percent.
In the said period, the highest decrease in brand value was in Aytemiz with 64 percent. Anadolu Sigorta followed this brand with 61 percent and Brisa with 56 percent.
“The total value of the 100 most valuable brands is 15.6 billion dollars”
Brand Finance Türkiye Director Muhterem İlgüner evaluated the results of the research for AA.
İlgüner said that the total value of the 100 most valuable brands is 15.6 billion dollars, almost approaching the value of last year ($ 16 billion).
Stating that the total depreciation has continued for the last 3 years in a row compared to the 2007 starting point of the research, İlgüner stated that the brand values of the companies could reach a desired course with the appreciation of the Turkish lira and the brands themselves.
Ilgüner pointed out that Turquality efforts, which are in their 20th year and include 384 brands, should be increased for valuable brands that should have a significant positive impact on the current account deficit, and said, “All parties, private and public, should act in coordination for increasing the brand value of companies, value-added production and exports. ‘Brand Turkey’ initiatives will make the process of producing integrated strategies and policies effective for this purpose.” said.
